Employer Branding: Your guide to creating a magnetic employer brand
The Randstad Award employer branding study measures the attractiveness of the largest employers in 18 countries. With over 160,000 respondents worldwide giving their feedback on what they look for in a potential employer, the Randstad Award research gives you valuable insight into what jobseekers are really looking for in a potential employer. Locally in New Zealand over 7,000 potential employees gave their thoughts on the attractiveness of New Zealand’s largest 150 employers by workforce size. This guide gives you practical advice on how to create and enhance your employer brand and looks at what New Zealand’s most attractive employer brands do well, and how you can do it too.