concurrent workshops (HR Interactions)
A2 Fostering Creativity: one idea at a time
Ed Bernacki, Director,
The Idea Factory
Nurturing creativity is the fastest long-term strategy to
grow the bottom line. But this takes more than vision and
leadership – you need people with the skills to innovate.
These are the skills to manage ideas, specifically to generate,
develop, judge, promote and act on ideas. This session will
give you a framework to build an idea management process
for your organisation plus new insights for managing your
own ideas in more effective ways.
From the research we know that creativity takes a climate
that is open to new ideas. The problem is assuming that this
is enough. There is ample evidence that proves that our basic
skill to find new and original solutions is not well developed.
Hence many organisations end up taking their ideas from others
rather than striving to create innovative solutions.
To be creative, we need to create. This session will provide
the tools and a roadmap to nurture creativity in your organisation,
and do so by starting with this question – where do
you need innovative ideas for your organisational success?
It will leave you understanding how to develop new ideas
wherever and whenever they are needed to achieve the results
presentation 40%; Q&A 5%; group work 20%;
Ed introduces a framework for managing ideas through the
careful definition of five skills areas. He keeps the session
and uses a wide variety of colourful “non corporate” looking
PowerPoint slides to inform and engage the imagination
The framework he will use for this session will follow these
- Why creativity? It’s about organisational
- What stops us from being innovative now?
ideas as a capacity and skill set. Overview and introduction
to the five skills.
- Managing the two creativity kills – lack
of time and challenge: where do you need innovative ideas
- Where do you need new ideas? 12 months – 12
Ed Bernacki co-created the concept of the “navigator
guides” that have been used at past HRINZ conferences
as a tool to help conference participants find more and bigger
ideas at conferences. His speciality innovation commissions
include a guide for the Singapore Prime Minister’s
Office and its Ministry of Defence. He is now the innovation-learning
partner for the Canadian Centre for Management Centre, a
large public sector management-training organisation. He
has presented at workshops and conferences in Singapore,
Canada, Australia and throughout New Zealand since the Idea
Factory was launched. Ed’s goal is to leave an audience
saying, “wow,I never thought of that before!”.
The Idea Factory started in 1996 in New Zealand to help
people and organisations develop their capacity to innovate
on Ed Bernacki’s observation that many great ideas
already existed inside organisations. The challenge was that
these organszations did not have the processes and systems
to find, develop and act on these ideas. He is now based
in Canada and works extensively with large Government Departments
to help foster innovative thinking.
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